New Book:  "Wham! Bam! Publishing" Gives Authors a Coordinated Game Plan for Becoming Published

Phelps sisters' latest book teaches authors to think strategically by developing book marketing plans. Janice M. Phelps and Joan E. Phelps, publishing consultants, now available for writers' workshops.

PRWEB) April 12, 2005 -- Phelps sisters' latest book teaches authors to think strategically by developing book marketing plans. "In today's competitive publishing environment, a publisher's success depends greatly on a coordinated game plan. The day a book premiers in the marketplace is an exciting and anxious time for everyone involved." Joan E. Phelps, co-author of "Wham! Bam! Publishing," stresses the importance of authors and self-publishers thinking like artists when they write books, and like businesspeople when they market books.

"Janice (her sister, Janice M. Phelps--author, owner and founder of Lucky Press) and I wrote "Wham! Bam! Publishing" to help authors and self-publishers compete with thousands of titles published every year. By developing actions and approaches to achieve targets, authors have the best chance of achieving marketplace success."

According to Phelps, the marketing aspects of planning for a books arrival must begin before the manuscript is completed. "Otherwise, authors are happy when they see boxes of books delivered from the printer, but don't have a plan for how to get those books in the hands of consumers."

"Wham! Bam! Publishing" is the third book published by Janice M. Phelps, and the first by Joan E. Phelps. An editor and designer, Janice Phelps has worked on more than 150 books for the trade by a wide variety of authors and publishers, two of them Ben Franklin Award Winners. She received a BFA from Kent State University.

A former Fortune 500 corporate speechwriter, Joan Phelps is a PR and communication consultant, holding an MBA in executive management and a BA in arts management. The Phelps sisters are available for writers’ workshops and for presentations on topics such as: professional editing and design; the role of a book cover; working with the media; treating your book like successful businesses market new products; to tour, or not; what happens to manuscripts when they reach a publisher’s office; the role of literary agents; the intense competition for consumer dollars; and making a decision to self-publish.

Information is available on "Wham! Bam! Publishing," ISBN: 0970637721, $10 retail, and booking authors by contacting e-mail protected from spam bots or by phoning 740-689-2950.